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SO GOOD Why Wash?

YOUR BEST HAIR DAYS START OUTSIDE OF THE SHOWER

BUILD YOUR NON-WASH REGIMEN

CLEANSE

Build Step 1 Cleanse

STEP ONE

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CONDITION

Step 2 condition

STEP TWO

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STYLE

Step 3 Style

STEP THREE

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FRAGRANCE

Step 4 Fragrance

STEP FOUR

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YOUR HAIR DECODED

The world is complicated. Hair shouldn’t be. Answer a few questions and get a free scientific debrief, and personalized list of products.

FINE
Clean and refresh without the residue
THICK
Soften and smooth dry hair
CURLY | COILY
Redefined and reshape curls